Our Basic Package

artist gets 12-15 images per year on a standard one-page web [including default image holders], (20 or more, if you wish to customize*).

Images

Must be good quality .jpegs on a cd [with accompanying sheet to include corresponding titles, medium, size, price...etc].

72-300dpi; up to 1000 pxls in height or width.

You may send several new images throughout the year for free and with renewed membership in 1 year you may again send up to 15. [If art is no longer available due to sales, let me know so that I can remove it or mark it as sold online; sold work can remain online and archived, marked as “available in print”; all images have alt-tags specifying your copyright.]

o       Personal data files may include: a brief artist statement, biography or other!

o        Full contact and personal info…I suggest updates to this content periodically;

o        You may link to Additional Web Sites from your page, [see artist involvement regarding link exchanges.

o        Use your the web address, URL,  as a promotional tool in all of your promotions and correspondence, [see artist involvement regarding self-promotions]

How we assign pages

Visual artists are assigned an "Artwall"; photographers are assigned a "Photog" page. Your basic URL will be created according to the following convention:

http://www.northernfront.net/YourName/artwall#.htm or …photog#.htm.

If you wish to customize, we can then discuss your URL...

Add your online résumé (make it downloadable*)

Include an extensive Exhibit History, (make it downloadable*)

advice on website development

Promotion and marketing

Artist Involvement The marketing of art is necessary for the development of art. So said John McPhee in his book The Ransom of Russian Art.  Marketing is "the mechanism that makes the artist able to survive and produce." He called it the "nexus"--we call it our main objective. While merchandising art is important to all of us, and while "e-commerce" is absolutely vital to our survival--NorthernFront is not strictly a merchant site, we are not a typical art gallery. Our philosophy is tied to this nexus of Internet Marketing and Promotion through word of mouth, email campaigns, and participation in public exhibitions. For us, greater Marketing Potential means Greater Sales Potential. One of the key elements to internet marketing is this: the greater the number of people who see your page and are connected to you, the greater will be your  sales potential.

Here at NorthernFront.net, you are the focus -- we pledge to actively market your work, but ask of you, the artist, to be involved in the nexus, too...what's more, as an artist "collective" we all depend on your involvement, self-promotion, input and support. Sales and site visitors will depend partially on you. Simple business:

1. Use your URL as a promotional tool -- always reference your webpage [URL/ Address]

• List your web address on your business cards, résumé, bios, all promotions and correspondence.
• add to the body of your emails, or use your Northern Front web address in your email signature as a signature
• Create postcards and other promotional materials with your web address
• Give your web address to friends, family, and people you meet

2. Check out our newsletter, Hop on Front! informing members, art patrons and the community at large of upcoming art opportunities, events and issues of interest in the area and the region. We send out Hop on Front! to an expanding mailing list at least twice monthly.][If you have art events that you’d like to publicize in the newsletter, please send.]

Forward Hop on Front! to everyone on your email list--not only does it boost viewers to your page, we all get hits on the site when it goes out.

3. Drive traffic to your webpage by linking your emails to your web page-- Let prospective buyers and established clients know about your art and your latest updates.

4. Cutting & Pasting images from your page to you email and by adding links to those images will attract hits on your page--allow friends and family to see samples of your art...you may even put the address to your page right in the “signature” section of your email.

5. Develop "Link exchanges"-- By adding a reciprocal link, you will gain viewers and so will your friend's site. Do you know someone that could help us with a reciprocal link on their business website? They can either link directly to your page address or to the site in general; either way, we'll link up to theirs. Talk to your friends. Remember, link exchanges will help drive traffic to your webpage and get more people seeing your artwork.

As long as northernfront.net stays afloat, so your page stays online...                top   | Home

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